Specialization: Clothing Premium
Focus: fashionable clothes, perfumes, cosmetics, jewelry, bags, accessories
Country and year of foundation: Company CHANEL founded in France in 1910
Fashion house Chanel, more commonly known as simply Chanel – Paris is a fashion house in France founded by Coco Chanel. According to Forbes magazine now owned by fashion house Chanel Alain Wertheimer and Gerard Wertheimer – grandchildren of early partner Chanel, Pierre Wertheimer.
Chanel revolutionized the world of high fashion, replacing the usual in a corset silhouette simple suits and long slim dresses. It brought into fashion jacket, cardigan, first aired in 1925. Company Chanel had many other successes that changed the world of fashion, including dress Chanel, consisting of a skirt to the knee and neat, square jacket, traditionally made of wool, with black pattern and gold buttons, which were usually worn with a great necklace of pearls. Fringe skirt attracted down the chain. Wealthy women around the world began to gather around her boutique Rue Cambon, to buy her clothes.
Fashion house Chanel has become popular after the word became synonymous with Chanel elegance, wealth, elitism, as well as a sign of high class in France.
After the phenomenal success of the perfume Chanel No 5, Coco Chanel Fashion has become more famous in Paris and London. After that Chanel has moved to a hotel Hôtel Ritz Paris, and her number was known how that was renamed «Coco Chanel Suite»
History of brands
Coco Chanel, founder of fashion house Chanel, began her career in the fashion world in 1910. She came up with new designs and revolutionized the fashion world, going “back to basic”, adding elegance, class and originality. In the period from 1909 to 1971, Coco Chanel held the title of “chief designer” to her death, January 10, 1971. Chanel now heads the German designer Karl Lagerfeld, who is also a designer for fashion house Fendi.
In 1909, Chanel opened a millinery shop, under the name «Chanel Modes», at 21 Rue Cambon, in Paris. Her hats worn by famous French actresses which helped Chanel earn a good reputation.
In 1913, Chanel began selling women’s sportswear at her new boutique Deauville, France.
Chanel has gained prominence in France in 1915, thanks to clothes that in the foreground put convenience, freedom and lack of ostentation. This year she opened a fashion house in Biarritz, France to represent its other fashionable clothing lines.
In 1921, Chanel launched its legendary perfume Chanel ? 5, who admitted having a high position in society, women around the world.
In 1924 the company was founded «La Société des Parfums Chanel», for the development and sale of perfumes, cosmetics and body care products. In the same year shows the first jewelry collection Chanel.
In 1926, Chanel showed “little black dress”, which is dubbed as the fashion “a new business clothes for the modern woman.”
In 1932, Chanel has taken part in the jewelry exhibition devoted to the diamond. Several jewelry from view, such as necklaces, “Comet,” “Fountain” was re-launched Chanel in 1993.
In 1939, Chanel refused to shut down its design and the popular house tailoring class. In Chanel boutiques were selling only jewelry and accessories.
At the age of ’71, Chanel is back in fashion, opening the house to couture in 1954. Her first show, which aired a suit with the number 5, made an international sensation.
In February 1955 Chanel bag starts to run, named in honor of the month 2.55 and year. That same year, Chanel launches her first eau de toilette for men Pour Monsieur.
In 1957, Chanel gets the Oscar in the fashion world, at a fashion show in Dallas. Fashion world dubbed it as “the most influential designer of the twentieth century.”
January 10, 1971 Coco Chanel died, ending an era of revolutionary fashion that is still considered a classic.
However, the influence of Chanel at the fashion world has not ended with the death of Chanel. Some projects became famous a few years later. In 1974, the fashion house Chanel has released eau de toilette for men, which was developed when Coco Chanel was alive.
In 1978 he launched a new line of couture pret-a-porter and accessories distribution of the First World Chanel.
In 1981 he launched a new fragrance for men.
official website: www.chanel.com